In the realm of beauty trends, skincare is emerging as the focal point for the new year, driven by a growing fascination with achieving naturally radiant and healthy skin. The emphasis has shifted from concealing flaws to enhancing the skin’s inherent beauty.

Influencers and creators in the beauty sphere are rediscovering the importance of skincare, advocating for makeup removers, cleansers, serums, exfoliants, masks, moisturizers, and other products dedicated to skin care. Whether in the latest releases from prominent cosmetic brands or on social media platforms, there’s a noticeable focus on skincare. Numerous techniques and tips are circulating to help individuals attain a fresh, luminous, yet authentic complexion.

The Rise of Hybrid Products:

A report from Circana revealed that more than half of makeup users in the United States are now seeking hybrid makeup and skincare solutions, marking a significant increase from the previous year. These products combine skincare benefits with cosmetic enhancements, such as tinted serums, CC creams, lip balms, anti-aging creams, and mascaras infused with active ingredients. The popularity of these dual-purpose skincare items has surged, evident in the millions of views garnered by #hybridskincare on TikTok.

Beyond the convenience offered by hybrid products, this trend signifies a desire to care for the skin while still incorporating makeup. It also underscores a resurgence of interest in Korean skincare philosophies, known for their multifunctional concepts. Searches for “Korean skincare” have spiked, and related hashtags on TikTok have amassed billions of views.

Streamlining Beauty Routines:

There’s a growing pursuit of ‘perfect’ skin, characterized by a fresh, luminous appearance that appears effortless. Searches for products promising a ‘glass skin’ effect, along with hashtags like #glowy skin, have surged, reflecting a global interest in achieving a natural yet radiant look. Influencers like Hailey Bieber further amplify these trends, garnering billions of views on TikTok.

These trends collectively embody the “clean girl” aesthetic, which champions fresh, natural beauty without entirely forsaking makeup. This movement, which gained traction around 2022, is becoming increasingly popular, with influencers like Kylie Jenner and Hailey Bieber endorsing the look.

Additionally, there’s a shift towards a “high maintenance to be low maintenance” routine, where individuals invest in occasional intensive treatments to reduce their daily bathroom regimen. There’s also a heightened interest in skin-nourishing foods, supplements, and well-being practices, indicating a holistic approach to beauty that encompasses both physical and mental wellness.